Thus, having your own brand is undoubtedly a unique selling proposition. Nowadays the competition is very fierce, so the more elements that separate you from other companies, the better. On the other hand, it will become one of the main assets to differentiate your company inside your target market.In other words, no other company will be able to profit from or copy the business identity you have created and invested time and money in. First, it will provide you with legal protection at a national or international level against the use of your trademark by competitors.Once you understand all the benefits you will get after registering your trade name, you will see why it is so essential to include this step whenever you start a new business: What are the main advantages of registering your trademark? ![]() It constitutes a small monetary investment that can save you many legal and economic problems in the future. That is why our recommendation is to register the brand in any case. This third party could force you to remove your logo/brand name from your website, posters, flyers, and any other placement where it appears. In other words, he would steal your brand completely.Īmong many other detrimental effects, this would n ot only cause you to lose your reputation, but also money. On the other hand, and as an even worse case, it would also be possible that a third party legally registers your brand and prevents you from continuing to use it. By not having it registered, a third party could start using it, profiting from all your marketing investment. On the other hand, bear in mind that y ou could also register any type of sound that differentiates or identifies your brand, or a three-dimensional shape such as a specific container or packaging that you have designed.Ĭonsequences of NOT registering your trade nameĮven if registering your brand is not legally necessary or required to allow your business to operate in the marketplace, not doing so can pose great risks to your business.įirst, let’s assume that you have been investing in advertising for your company, so your brand has a high value and is capable of generating profits. This would be the case of brands such as Nike or Red Bull.īy choosing options 2 or 3 you would be patenting your logo.
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